About

Alex Frankel, CEO.

Alex
Alex heli-skiing

Alex is a market research "start-up junkie" with 20+ years of industry experience. Most recently she was CEO of Getwizer — a research-tech company born out of Nielsen's startup incubator, slated to be acquired later this year. She is passionate about re-inventing the insights industry and has won two awards for innovation within this space.

  • 20+years in market research
  • 3Research startups acquired
  • 2industry innovation awards
Prior MR start-ups (acquired by public companies)
  • Getwizer → Pending acquisitionCEO
  • OTX → IpsosDirector
  • IAG → NielsenSenior Analyst
Awards
  • Innovation and Advancement in Marketing Research AwardMarketing Research & Intelligence Association (MRIA)
  • Great Minds Award — Innovation CategoryAdvertising Research Foundation (ARF)
Research work featured in
The Wall Street JournalForbesAdAge
Education
  • M.A. Quantitative MethodsColumbia
  • B.Sc. PsychologyMcGill
Brands I've worked with
Technology
GoogleMicrosoftMetaSpotify
CPG
Procter & GamblePepsiCoThe Coca-Cola CompanyNestlé
Media & Entertainment
DisneySony PicturesParamount PicturesWarner Bros.
Retail
WalmartThe Home DepotIKEAWilson
Automotive
FordToyotaVolkswagenValvoline
Other
BMOAbbottWendy'sDiageo

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