A completely interactive and immersive experience.
Verbatims that come to life.
Open-ends are not only coded for themes but also transformed into consumer content videos. Hear your audience in their own words — not flattened into a spreadsheet.
Chat with your data, chat with your segments.
Ask anything — the numbers, the verbatims, the story. Get an answer with the chart and source attached.
Data cuts of interest, surfaced.
Rather than poring through tabs or asking for certain cuts to be charted, our system automatically surfaces cuts that show significant differences.
Slice and re-cut on the fly.
Every chart and table responds instantly. Drill into segments, brands and waves without leaving the report.
Analytics and simulators, built right in.
MaxDiff, TURF, Conjoint, Van Westendorp, Gabor Granger, Brand Map, Performance Map, Heatmap, Dial Test, Driver Analysis. Complete with interactive simulators.
Benchmarks, accumulated over time.
Tap into Autograph's industry benchmarks to understand how your brand's concepts or other elements perform relative to the norm. No more guessing.